How to Write a Web Design Brief

Creating a Design Brief Tailored to Your Company

First they need to know a bit about your company and what you do. Provide a few paragraphs about your company and what the business does. They want to know about the services or products you provide, how large or small your company is, how long you’ve been running and a general explanation of how you want your business to be perceived.

They will want to know about your current website if you have one, what you like about it and what you’re hoping can be changed or improved upon. If you’ve never had a website before, they’ll still want to know what you do and don’t like about other websites you have seen. Ensure you’ve fully briefed on what you do and don’t like about yours and others’ websites.

So, your old website wasn’t working for you. Why? If you’re looking to re build an old website, you need to answer why. What was it that you didn’t like about your old site, the more information we have about this means that we can change what you didn’t like rather than carrying the negatives across. We also want to know what you did like about the site, what aspects you would like to keep or improve upon? Think about what you’re hoping to achieve, what are your goals for the new site?

We need to know what elements of your brand/business you really want to come across in the site. Provide us with a detailed description of your business and the key aspects. We also need to know your unique selling points and how you want your website to be better than others in your field.

Who are your target audience? What demographic of people should the website be targeted towards? It really helps if we can visualise who will be using the website, so it can be modified to improve user experience.

A budget should be established before the project begins. A budget should be set for the initial design and development of site, web hosting, ongoing support and maintenance and ongoing digital marketing. We always want to work within your means, so if a clear budget is set before starting the project it makes it easier to work to the best of your budget.

Along with the budget being set, there also needs to be a clear timeline of events. Deadlines should be set for each stage of the process with allocated space overtime. Once the budget and timescale have been established as well as the details of what’s needed, we can begin to design. Any queries with the design should be established within the initial stages of planning.

  • Provide a brief profile of company
    • First they need to know a bit about your company and what you do. Provide a few paragraphs about your company and what the business does.
  • Describe products/service
    • They want to know about the services or products you provide, how large or small your company is, how long you’ve been running and a general explanation about how you want your business to be perceived.
  • Describe target audience
    • Who is the target audience for the business and therefore website? Describe who will be viewing the website and using it to interact with the business. The website will be modified for the people using it to make it the most effective it can be for the people using it.
  • Who are primary competitors?
    • You need to know your competitors, look at their websites and see what they’re doing. Obviously your website will be better, look at their sites and point out what you do and don’t like about them.
  • What sets company away from competitors?
    • Who are your competitors and why are you different? You need to know what makes you stand out from the competition so it can be translated into your website. It needs to be specific so the website can really stand out against others in the same field.
  • What is the primary objective for this design project?
    • Define your goals for the project. What is the purpose of it? The more specific you can be about your goals the more achievable they will become.
  • If you have an existing website, what would you like to change?
    • Explain why you want a new website, what are you looking to change about your old one. What wasn’t working for you or your company? The more they know about what you didn’t like, the more they can improve upon with the new one.
  • What would you like to keep from the existing website?
    • Were there any elements from the old site that you would like to keep? Branding that you want to keep or improve upon with the new site or a certain layout that you want to remain the same.
  • Who will be providing copy for the website?
    • Will they be providing the content to appear in the site or are you? Make sure they know where they can get any information from and are fully aware of where the copy will be coming from.
  • Do you have materials like a logo and photos?
    • Do you need the design company to create a new logo or improve upon an already existing one or do you already have one ready to use? Also do you have images ready to be put on the new site or do they need to be re taken?
  • List websites you like and why?
    • It can help if you provide a list of some websites that you like and the reasons that you like them. This can help to gain an idea of what you like and what you want your new site to relate too.
  • What colours would you like to use?
    • Do you have an already existing brand that needs specific colours used or have some in mind that you want used.
  • Are there any styles or elements that you don’t want?
    • Providing a few websites that you don’t like can also help get a better understanding of what you’re after.
  • Describe your budget.
    • It’s important to make your budget clear at the beginning of a project so the website can be planned accordingly. The budget also helps determine the length of time the project will take.
  • What time frame do you have in mind?
    • The budget and time scale should go hand in hand, a larger budget will take a longer length of time because there’s more than can be done with it. A timeline of events should be drawn up and referred to throughout the project.

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